Tough Times for Renters

The cost of renting a home in South Africa has reached unprecedented levels, creating financial strain for tenants across the country. With rents rising faster than before, many renters are being pushed into higher rental brackets, making it increasingly difficult to afford housing. This challenge is further compounded by high interest rates and persistent inflation, both of which have reduced disposable income and placed additional pressure on household finances. For many, finding an affordable place to live has turned into a near-impossible task, with limited options forcing tenants to either downsize or stretch their budgets to breaking point.

Key Takeaways

  • Rental Prices Are at Record Highs: The average rent in South Africa has surpassed R9 000 for the first time, marking a 5.2% annual increase. More than half of tenants now pay R7 500 or more per month, significantly reducing the availability of affordable housing.
  • Financial Strain on Tenants Is Growing: High interest rates and inflation have pushed tenants into higher rental brackets while also increasing debt repayments. Rent now consumes a larger portion of household income, leaving tenants with less disposable income and making it harder to save.
  • Affordable Rentals Are Disappearing: Provinces like the Eastern Cape and Free State still offer relatively lower rental prices, but even these regions are seeing a decline in affordable housing options. Meanwhile, premium rental markets, particularly in Gauteng, KwaZulu-Natal, and the Western Cape, continue to expand, making cost-effective rentals increasingly scarce.

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The latest PayProp Rental Index Report for Q4 2024 reveals that, for the first time, the average rental price in South Africa has exceeded R9 000, reaching R9 051. This represents a 5.2% annual increase, with rents climbing by R453 compared to the same period in 2023 and by R195 since the previous quarter. The report attributes this accelerated rental growth to strong market demand and economic conditions that have limited tenants’ ability to secure more affordable housing options. Renters now face the grim reality of having to dedicate a larger chunk of their income to keeping a roof over their heads, with little room for savings or other essentials.

Higher Rental Brackets for Tenants

Tenants Pushed into Higher Rental Brackets

As rental costs continue to rise, a growing number of tenants have been forced into higher price categories, reducing the availability of more affordable options. While the largest group of renters still falls within the R5 000 to R7 500 per month range, their proportion of the total market has declined from 31.2% in Q4 2023 to 28.9% in Q4 2024.

At the same time, more expensive rental brackets have expanded, reflecting the broader affordability crisis. The PayProp report indicates that over 51.4% of tenants now pay at least R7 500 per month, a significant increase from 47.6% a year ago. This means that more than half of all renters are now competing for costlier properties, intensifying competition and making it even harder for lower-income earners to secure a place to stay.

If monthly rent is beginning to feel like a mountain you can’t climb, you’re not alone. Many South Africans are feeling the pressure. Struggling to make rent? Here’s what to do: this guide offers practical, immediate actions that can help ease the burden and keep a roof over your head.

The Eastern Cape Remains the Most Affordable Province

Despite rising rents nationwide, the Eastern Cape remains the most affordable province for tenants, offering more lower-priced rental options than the rest of the country. The report highlights that 11.1% of rental properties in the province fall within the R1 000 to R2 500 range, while 21.6% are priced between R2 500 and R5 000. These figures are well above the national averages of 2.8% and 14.9%, respectively.

However, even in the Eastern Cape, the supply of rentals priced under R7 500 per month has decreased over the past year, making it more challenging for lower-income tenants to find affordable housing. While the province remains a refuge for budget-conscious renters, the rapid decline in cheaper rental options suggests that affordability might not last much longer.

The Free State Offers Some Relief for Budget-Conscious Renters

The Free State has also provided some respite for tenants struggling with affordability. Unlike most provinces, it was the only region in South Africa to record an increase in the number of properties available within the R2 500 to R5 000 rental bracket in Q4 2024 compared to the previous year.

However, the general trend remains the same across provinces, with properties in the R5 000 to R7 500 range becoming less common, while those in higher rental brackets continue to increase. For those hoping to secure an affordable rental in the Free State, the window of opportunity may be closing, as higher demand for budget-friendly housing is likely to drive prices up.

Rising Rental Costs

Gauteng Tenants Face Rising Rental Costs

In Gauteng, rental prices have followed national trends, with a noticeable shift towards more expensive housing options. The proportion of properties in the higher rental categories has grown steadily, and more than half of all tenants in the province now pay at least R7 500 per month in rent.

With the province’s economic hub drawing thousands of new residents each year, the upward trend in rental prices is expected to continue, making affordability an ongoing concern.

KwaZulu-Natal Sees Growth in High-End Rentals

KwaZulu-Natal has also experienced a decline in the affordability of rental properties, particularly in the lower-end market. The province has seen substantial growth in its premium rental sector, with the most significant increase occurring in properties renting for R15 000 or more per month. This signals a shift towards luxury rentals, leaving middle-income tenants with fewer options and pushing many out of desirable areas.

Limpopo’s Rental Market Becoming Less Affordable

Historically recognised for its affordability, Limpopo has undergone considerable rental price increases in recent years. While it remains relatively budget-friendly compared to some provinces, the supply of lower-priced rental properties has noticeably declined, making it harder for tenants with limited incomes to find suitable housing. What was once a haven for cost-conscious renters is slowly slipping out of reach for many, adding further pressure on the housing market.

More tenants are turning to credit to bridge the gap between income and rent. But before doing so, it’s essential to understand what to know when applying for a personal loan, including interest rates, loan terms and your repayment ability.

Rental Trends in the North West, Northern Cape, and Western Cape

The rental markets in the North West and Northern Cape have remained relatively stable, experiencing fewer fluctuations than other provinces.

However, the Western Cape continues to be the most expensive province for renters, with affordability decreasing at a rapid pace. According to PayProp’s report, there are now more rental properties priced above R15 000 per month than there are in the R5 000 to R7 500 range. The drop in availability of mid-range rental properties has significantly impacted affordability, pushing more tenants towards high-cost rentals. For many, living in the Western Cape is becoming an unattainable dream, with sky-high rents forcing some long-time residents to seek housing outside the province.

Rising Interest Rates and Inflation Put Tenants Under Pressure

Beyond rising rental prices, economic conditions have placed additional financial strain on tenants. The PayProp report highlights that interest rates and inflation have increased the proportion of income that tenants spend on rent.

In Q3 2023, the average tenant allocated 28.3% of their income to rent, a figure that has since risen to 28.7% in Q4 2024. Additionally, tenants’ overall debt repayments have also increased, now accounting for 44.1% of income, up from 43.6% a year earlier.

Despite these challenges, the report noted a slight improvement in tenant financial stability in the latter half of 2024. This was due to a reduction in interest rates, allowing tenants to retain more of their income after covering rent and debt obligations. As of Q4 2024, the average tenant had 27.2% of their income left after paying for housing and debt, compared to just 23.0% two quarters earlier. However, with living costs remaining high, even this marginal relief may not be enough to ease the financial burden faced by many renters.

Arrears and Deposit Requirements Continue to Impact the Market

Although some financial indicators have improved, many tenants continue to struggle with arrears. 17% of renters remain behind on their payments, which has led landlords to reassess their deposit requirements.

To mitigate financial risks, landlords and rental agents have gradually increased deposit sizes over the past year. The PayProp report shows that in Q4 2024, the average deposit required was 1.31 times the monthly rent, up from 1.29 times in Q4 2023. For cash-strapped tenants, this means an even greater financial hurdle to overcome before securing a rental.

Conclusion

South Africa’s rental market is becoming increasingly challenging for tenants, with rising prices, economic pressures, and shrinking affordability creating significant obstacles. While some provinces still offer pockets of affordability, the overall trend points toward a market that is becoming less accessible to lower- and middle-income renters. With demand for affordable housing outpacing supply, tenants will continue to face tough financial decisions, and without meaningful intervention, the rental squeeze is unlikely to ease anytime soon.

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